Job Description
Overview
Join to apply for the Optical Store General Manager role at West Point Optical Group .
Base pay range
$67,000.00/yr - $80,000.00/yr
GENERAL FUNCTION
The major responsibility of the Store Manager is to drive profitable sales growth through the delivery of outstanding patient experience. Lead team in a positive and productive environment, modeling exemplary patient care. Develop and maintain outstanding associate and doctor satisfaction and retention.
MAJOR DUTIES & RESPONSIBILITIES
- Drive profitable store sales by fostering a patient focused retail culture.
- Attainment of plan sales goal and comp store sales growth.
- Positive comp store contribution (year-on-year improvement).
- Manage payroll cost effectively, in accordance with Company standards.
- Manage gross margin, in accordance with Company standards.
- Effectively train and develop associates to consistently provide a patient care focused experience.
- Develop team of administratively skilled associates that provide support on daily operational tasks.
- Develop strong professional relationships with Doctors.
- Ensure appropriate coverage and quality of Doctor hours.
- Implementation of initiatives to increase number of exams and conversion of exams to sales.
- Participate in business planning and business updates.
- Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
- Selection of brand right associates who demonstrate desired patient care behaviors
- Effective and consistent associate On Boarding
- Utilization of effective daily practice and role-playing
- Employee satisfaction through two-way communication
- Proactive manpower planning for adequate bench strength
- Ensuring positive patient satisfaction, as measured by patient retention and survey responses
- Ensure each store is effectively merchandised and presented according to standards as measured by:
- Execution of planogram
- Execution of visual appearance inside and outside of store (i.e., signage)
- Maintenance of overall standards (i.e. cleanliness, housekeeping)
- Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
- Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
- Ready when promised
- Remake and return percent as compared to Company average
- Calls to customers to follow-up on purchases
- Maximize Managed Vision Care relationships and sales opportunities.
- Timely implementation of approved Marketing programs
- Execution of signage and promotions according to Company standards.
- Execution of operational procedures:
- Safety (security system, safety information posted, fire extinguishers, door locks)
- Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)
KNOWLEDGE & SKILLS
- Optical knowledge or Licensed
- Proven track record of sales growth through sales skills and accountability for sales results.
- Ability to train (through practice and role-play), coach, and develop excellent patient focused, and sales and results-oriented associates.
- Demonstrated ability to deliver an outstanding experience during direct interaction with patients.
- Ability to recruit and select associates and doctors.
- Proven experience and results with a retail or customer service establishment.
- Ability to present and implement decisive and creative solutions to opportunities to grow the business.
- Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
- Foster positive and results-oriented associate and doctor relationships.
- Success in store merchandising and attention to detail.
- Ability to manage priorities through adaptability and flexibility.
- Willingness to take calculated risks
- Attention to detail and follow-up.
- Abilities to multi-task and delegate to maximize patient interaction.
- Computer experience preferred.
EDUCATION
Bachelor's degree or comparable experience in retail operations.
Seniority level
Employment type
Job function
- Management and Manufacturing
Industries
West Point Optical Group is an equal opportunity employer.
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Job Tags
Full time,