Job Description

Job Description

Job Description

Description:

About Tavistock

Tavistock US provides essential shared services that empower our portfolio of companies to thrive. Through strategic thinking, operational expertise, and a commitment to continuous improvement, we create value tailored to evolving business needs. Our work spans finance, human resources, IT, legal, marketing, communication, procurement and more—all with the goal of fostering growth and new opportunities.

Our culture reflects the diverse industries we serve, grounded in our core values of collaboration, integrity, and excellence. We embrace innovation, think strategically, and prioritize well-being while delivering measurable results. At Tavistock US, we believe in an open and entrepreneurial environment, where teamwork and problem-solving drive our shared success.

• Lake Nona
• Tavistock Development

Tavistock U.S. is seeking an experienced, strategic and creative Marketing Manager to lead and execute marketing initiatives across the real estate division of the portfolio. In this role, you will develop and implement comprehensive marketing strategies to enhance brand visibility, drive sales and leasing efforts and support the overall business objectives. You will collaborate cross-functionally with internal teams, external agencies, brokers, and vendors to deliver best-in-class marketing campaigns and experiences.

Residential Marketing

• Develop and execute B2C marketing campaigns to promote residential communities and support sales goals, including branding, advertising, events and digital marketing (email, social media, SEO, SEM/PPC, content marketing).
• Oversee the creation of marketing collateral, signage, digital content and promotional materials to attract prospective homebuyers.
• Develop and manage lead generation, nurture strategies and customer journey optimization.

Commercial Marketing

• Collaborate closely with the business development and commercial sales and leasing teams to align marketing strategies with business objectives and drive revenue growth
• Responsible for building market brand awareness and attracting new businesses to Lake Nona by developing and executing marketing strategies, materials and creative content to support the activities of the business development team
• Strategize and execute B2B marketing efforts to promote retail, office and mixed-use developments to brokers and tenants.
• Develop a marketing toolkit including property brochures, fact sheets, presentations and virtual tours to support leasing and sales.
• Develop and present materials for large pitches, clearly and convincingly articulating the benefits of the project and/or property.

Digital Marketing & Content

• Collaborate with the digital marketing team on strategy for content marketing, CRM management, social media content calendars and advertising, email campaigns, SEO/SEM, website creation/management and digital advertising to increase visibility and to drive qualified traffic and leads for both residential and commercial audiences.
• Manage the strategy and creation of engaging content, including blogs, newsletters and videos tailored to each business segment.
• Manage e-mail marketing campaigns, from conceptualization/planning to preparing content briefs, copywriting, coordinating with creative, reviewing creative and arranging deployment with in-house teams

Strategy, Analysis, and Budget Management

• Develop annual marketing plans and budgets for assigned projects.
• Track, measure and report on marketing campaign performance and ROI, providing insights and recommendations for continuous improvement.
• Ensure brand consistency across all projects while customizing messaging for target audiences.
• Oversee marketing project timelines, budgets, deliverables, and marketing calendar
• Collaborate on creative outputs (including, but not limited to branding guidelines, creative campaigns, renderings, websites, and marketing collateral), offering input and compiling team feedback to deliver clear, cohesive directives to in-house and third-party vendors
• General marketing support as needed, including copywriting, proofreading, document preparation, and file maintenance, including management/updating of marketing-related project files, documents, and folders within data asset management system
• Provide direction and shot lists to photographers and videographers, attending shoots as needed

• Competitive Salary, Comprehensive benefits package, including health, dental, and vision insurance.
• Hybrid work flexibility with occasional travel.
• An opportunity to work with innovative teams shaping the future of hospitality and real estate.

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 5+ years of marketing experience in residential and/or commercial real estate or development and exceptional written, verbal, and visual communication skills with a passion for marketing, a keen eye for detail and a proven track record of successful project coordination, content creation and marketing collateral design and development
• Strong project management skills with the ability to handle multiple projects and priorities simultaneously.
• Motivated self-starter with experience in taking the lead on marketing initiatives, liaising with third-party vendors and partners and ease with both high-level strategic thinking.
• Proficiency with digital marketing tools (MailChimp, Adobe Creative Suite, Brandfolder, Sprout) and CRM platforms (Salesforce), CMS systems, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Creative, detail-oriented, self-starter who thrives in a fast-paced environment.
• Experience managing agencies, designers, photographers and other external vendors.
• Knowledge of real estate trends, buyer/tenant behavior and competitive market landscapes.

Preferred Skills

• Experience with luxury branding and marketing campaigns.
• Familiarity with leasing software or real estate marketing tools (CoStar, LoopNet, etc.).
• Graphic design or basic video editing experience is a plus.

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