Job Description

Job Description

Job Description

Description:

JOB SUMMARY:

Along with the Director of Business Development, the Graphic Designer executes and manages the development and maintenance of the Bok Tower Gardens (BTG) brand/ image; advertising and promotional campaigns including design, placement, tracking and measuring effectiveness. Duties include the origination of creative design concepts and other inter-departmental collateral materials; design and oversee inter-departmental collateral printing and folding; conduct and partner with the Multimedia Creator to coordinate photography, videography and maintenance of photography archives; coordinate Internet marketing including design and maintenance.

ESSENTIAL DUTIES:

Bok Tower Garden’s Graphic Designer assists the Director of Business Development with all aspects of the department’s goals and objectives.

• Creates and executes new BTG marketing campaigns and promotions
• Designs and develops all internal and external marketing and digital communications to include:
• Overall layout and production designs for BTG marketing campaigns, Digital Ads and Web Design, Ads for newspapers, magazines and other print publications, as needed, Event posters, flyers, postcards, brochures and other collateral materials, Tri-annual Garden Path newsletter
• Maintains BTG branding and visual identity guidelines; ensures consistent adherence to guidelines for all marketing materials and activities
• Creates internet-based marketing and content, including design, maintenance and updates of BTG websites (main website, online gift shop, event micro-websites, and others as needed)
• Manages online strategies including search engine optimization, keyword marketing, remarketing; manages contracted Internet marketing consultants
• Consistently explores, recommends and optimizes digital communication methods, vehicles and technologies to engage with guests and other various audiences
• Serves as a marketing representative of BTG at industry meetings and functions
• Writes basic copy as needed
• Proofreads all BTG communications for accuracy
• Works with printers, agency representatives and other vendors on production of collateral materials
• Performs other departmental duties as assigned

KNOWLEDGE, SKILLS AND ABILITIES:

• Advanced proficiency in computer graphics and design software including InDesign, Illustrator, Photoshop and others program applications
• Advanced proficiency in use of Mac computer operations, ability to train and manage others to use Mac and provide basic computer maintenance
• Able to prepare sketches or layouts to illustrate their vision for various designs
• Selects colors, artwork, photography, style of type and other visual elements for designs; selects the size and arrangement of various graphical elements
• Background includes Internet marketing, PPC, SEO, social networking, and Email marketing
• Plans, analyzes and creates visual solutions to communications problems
• Ability to find the most effective way to get messages across in print media using a variety of methods such as color, type, illustration, photography, and various print and layout techniques
• Possesses advanced digital photography skills for use in graphic designs, maintain archives with source photos saved in computers and on CDs, and Photoshop original photography
• Ability to bring fresh, new design ideas to all aspects of advertising
• Ability to understand how to accurately represent BTG with creative ideas
• Meets deadlines and manages multiple projects simultaneously with accuracy, composure and a professional, upbeat can-do attitude regardless of extent of design changes
• Establishes and maintains effective working relationships with a diverse staff
• Works effectively independently and as part of a fast-paced team
• Possesses outstanding interpersonal and communication skills
• Exercises good judgment in all professional situations
• EDUCATION AND EXPERIENCE:
• Bachelor’s Degree in graphic design or marketing communications, or 4 to 6 years equivalent work experience.
• Outside-the-box creativity, stellar communication skills, and quick problem-solving skills are essential.

WORKING CONDITIONS:

• Continuous communication and/or interaction with staff, volunteers, visitors, and management
• Occasional evening, weekend and/or holiday work may be required to meet departmental deadlines or to provide staff support for special events
• Prolonged periods of time sitting performing administrative functions such as writing, editing, proofreading or designing

***Bok Tower Gardens reserves the right to modify, interpret, or apply this job description in any way the company desires. This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position. This job description is not an employment contract, implied or otherwise. The employment relationship remains “At-will.” Qualified employees who, because of a physical or mental impairment that significantly limits a major life activity, require a reasonable accommodation to perform the essential functions of this position should notify their manager or Human Resources.***

Bok Tower Gardens (BTG) is a Drug-Free workplace and an Equal Opportunity Employer – M/F/Vets/Disabled. We base all aspects of employment including the decision to hire, promote, discipline, or discharge, on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

BTG participates in E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce.

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